ZERO is a believable and achievable goal

18,000 children died every day in 2011

33,000 children died every day in 1990
Here is an example of a dramatic drop in mortality that brings zero closer than ever. UNICEF and its partners helped reduce the worldwide under 5 child mortality rate by more than half. Much of that success is recent—the result of tried and true lifesaving interventions and programs perfected in more than 150 countries. In 1990, 33,000 children died every day from preventable causes. Today that number is 18,000 each day.

That means UNICEF has contributed to saving 14,000 more children's lives than was the case 20 years ago.

But it also means that 6.9 million children are not reaching their fifth birthday every year. Worse - they are dying of preventable causes and treatable diseases. And the majority of those deaths are concentrated among the poorest 20 per cent of households in the developing world.

(Source: Committing to Child Survival: A Promise Renewed 2013 Progress Report)
UNICEF is reaching the children most in need
UNICEF is focusing efforts to serve children most in need and most difficult to reach. For each US$1 million (HK$7.8 million) investment in a country with high mortality rates can potentially save 60 per cent more deaths.

With enough resources and commitment, UNICEF can reach all these children. At the Hong Kong Committee for UNICEF, we don't stop at "14,000 fewer" deaths per day. We stop at ZERO.

Together, YOU and UNICEF can make Zero a reality. Pledge your support for children and sign up as “Friends of UNICEF” monthly donor. Advocate for individual and private enterprises support of UNICEF Believe In Zero. Declare “I Believe In Zero” on ZERO is our goal, We want to reduce child suffering around the world.
Over the last 60 years, UNICEF and its partners have been working tirelessly to improve the welfare of children. We BELIEVE our work is not completed until there is ZERO MORTALITY from preventable diseases, ZERO UNDERDEVELOPMENT, ZERO ABUSE and ZERO ISOLATION for children around the world.
If you donate HK$10 to UNICEF...
Child protection:
Preventing and responding
to violence, exploitation and
Basic education and
gender equality
Young child survival and
Policy advocacy and
partnerships for
children’s rights
19,000 children under 5 die because of malnutrition and preventable
diseases every day.
We believe that number should be ZERO.
UNICEF - largest buyer of
pediatric vaccines
(Source: UNICEF Supply Division 2012)
Children died from
preventable causes
(Source: The State of the World's Children 2008 & Children Mortality Report 2012)
Number of polo cases
(Source: The state of The World's Children Report 2013)
Number of Measles deaths
HIV infections among children
(Source: UNAIDS, Report on the Global AIDS Epidemit, 2012)
Younth aged 15-24 were living with HIV
Country/Region Specific Achievements
Every child has the right to grow healthily and reach their potential.
We believe the number of underdeveloped children
should be ZERO.
Able to learn
Education Improvement
(Source: Humanitarian Action for Children Report 2012)
Development Kits
In 2010, 165,941 Education kits, 10,267 Recreation kits, 18,053 Early Childhood Development kits were sent to 31, 23 and 32 countries respectively. (Source: Supply Annual Report 2010, P.7)
Country/Region Specific Achievements
Every child has a right to play.
Everyone should recognise children’s right to rest and leisure, to engage in play and recreational activities appropriate to the age of the child and to participate freely in cultural life and the arts, according to Article 31, United Nations Convention on the Rights of the Child (1989).
UNICEF champion children’s right to play because play is essential for children’s development on language, analytical and decision-making skills.
Hong Kong Committee for UNICEF also supported children in Hong Kong, especially those with disabilities to enjoy play through Child Rights Advocacy Project and a series of events. See below to learn how you can promote Right to Play!
1. ≥ 1 hour FREE PLAY 1 day Pledge (more)
2. Listen to PLAY experts (Participate SundayPlay!) (more)
3. Why PLAY? (more)
4. PLAY in Hong Kong (more)
Development Kits
In 2012, UNICEF sent below development kits to children in developing countries or suffering from war and disasters. (Source: UNICEF Supply Report 2012)
Reclaiming childhood - give your child at least 1 hour free play a day!
Why at least 1 hour?
A study by the University of Michigan found out since the late 1970s, children have lost almost 1.7 hours free time every day and the prevalence of obesity has more than doubled for children age 2 to 11 years old. The American Academy of Pediatrics links increases in depression and anxiety to a lack of unstructured playtime, and recommends at least 1 hour a day, preferably outdoors for children.
PLAY is any physical activity that is fun and participatory. It is often unstructured and free from adult direction. FREE PLAY is difficult to replace in the adult-controlled settings of school and recreation programs, which are supervised, individualistic and competitive. It is also hard to replace in electronic games, where children passively receive images and messages instead of invent and explore themselves.
It is easy help your children develop from FREE PLAY! All you need are
  • Place! Children can play anywhere with simplest materials, but it would be great to have a safe place to play within an easy walk from homes. Playgrounds integrated with natural settings, or outdoor space is good for spontaneous physical activity.
  • Adult support! You don’t need to tell children what to do, who to do it with, where to go or give them a goal or award. Children are always the best PLAY experts to create and make rules for their play. But stand by to provide support, to ensure they feel safe and welcomed to PLAY.
In simple words, there are four essences of free play!
  • Child-oriented: Children have the right to decide what to play and how to play. Active exploration is the key for children to explore, invent and create.
  • Growing fun and healthy: Every child needs to play; happiness coming from play is very crucial to children’s development as it helps to relax and relieve stress.
  • Anytime & anywhere: Giving a flat refusal when children want to play may have negative impact on children. Adult should support and facilitate children’s play whenever they express the will of play. For example, if children want to play on the table, adults can respond to the requests by trying quiet activities such as story telling.
  • Playable Space: It includes playgrounds, recreational facilities and space designated for children;
    parents’ attitude towards children’s play; children’s opportunity to play; and children’s freedom of
    choosing what and how to play etc.
Children are always the best authorities, the best experts on play.
Get an online PLAY expert badge and be listed out as PLAY experts on our website! On every Sunday from now to December, check out if your PLAY idea is featured on our Facebook Page and Instagram. Let’s have even more fun and learning on #SundayPlay!
Children, be PLAY experts!
Share about WHAT you play, HOW you play, WHERE to play or your OPINIONS on play
Adults, tell us your childhood play!
You are once a play expert too! Share with us the above play ideas when you are a child, and/or what you learnt from play!
Play Ma & Pa
Mums and Dads, let’s pledge to give your child ≥ 1 hour FREE PLAY 1 day! Download a PLAY handbook here and as your child to stamp / sign after the ≥ 1 hour FREE PLAY. Those who complete a week and pledge to continue will receive a certificate of appreciation!
Remarks: Safety is our priority. We do not accept submissions that perceive a genuine risk of harm or violence. We also don’t tolerate bullying or harassment, pornographic or any explicitly sexual content. UNICEF HK holds the final decision to review and display the content.
PLAY is a serious business.
Play is the ‘work of the child’. Many child development theory and research indicates play forms a solid foundation of life and learning. It gives the stimulation and physical activity children need to develop their brains for learning; the way to develop physical and social skills, ways of thinking, explore tool use, and learn how to deal with emotions, and find out themselves and their capabilities.
Play is also a long-forgotten children’s right in Hong Kong and around the world. United Nations Committee on the Rights of the Child also expressed concern on the poor recognition on this right in the General Comment No. 17. Click to see how UNICEF HK help realise the right to play in Hong Kong.
After play has been declining for five or six decades, today children and teenagers are five to eight times more likely to be depressed or anxious than they were in the 1950s, and roughly four times more likely to commit suicide. There is also a continuous increase in narcissism in young people, which entails an inability to see from other people’s perspectives and to make meaningful connections with others. - Accordingly to Peter Gray, a psychology research professor and trained in neurobiology at American Journal of Play
Let us promote children’s right to play in Hong Kong.
In Hong Kong, over half of the parents spend less than six hours to play with their children every week.Children spend more than 11 hours watching TV, playing computer games and surfing the internet. 80 per cent of the parents of children with disabilities said the number of playground is insufficient.
(According to UNICEF HK’s advocacy partner, Playright Children’s Play Association HK)
HK Children’s voices
  • "Children in Hong Kong are not well protected from an "invisible violence" – it is stress and pressure; children are forced to expose themselves to stress since we are in kindergarten." - Katrina
  • "I am sure I am not the only child in Hong Kong suffering from the lack of play and rest." – Lilian
  • "The pressure of the expectations to do better than our previous generations comes during our early childhood." – Heiman
  • "We believe mental health is a critical indicator to measure the well being of a human being, so do us as a child." – Agnes
To help children with disabilities in Hong Kong realise the right to play, UNICEF HK partnered with local NGO Playright Children’s Play Association through the “Unite for Children. Unite for Hong Kong.” Child Rights Advocacy Project. For more, please click here.
An estimated 500 million to 1.5 billion children experience violence annually.
We believe that number should be ZERO.
(Source: The State of the World’s Children 2009)
Child Protection Services
(Source: Humanitarian Action for Children Report 2013)
Country/Region Specific Achievements
In 2012, total number of accidents involving cycling in Hong Kong reached 2,582 people. Almost 24 per cent (663 people) are children under 18 years old.
(Source: Transport Department , 2012)
'Voices of Youth' (VOY), is an international initiative of UNICEF in which children's right to participation is facilitated. Various channels of VOY have long been set up in many countries, e.g. US, Nepal, Brazil, Ghana, etc. In Hong Kong, VOY was inaugurated in the format of an online radio show fully run by children and youth and will gradually expand to other mass media channels. Professionally trained youth hosts will be in charge of conducting researches and analyses to identify child issues, producing and hosting the show to speak up for children. Through this distinctive platform, voices of children and youngsters are publicly spread out.

Since 2010, VOY has been receiving full support from the government, media partners, parents, teachers, principals, etc. We will continue to listen to and respect the voices of children and infuse them into all levels of society - 'To explore, To speak out, To take action'.

Live broadcast on RTHK Radio 2 (FM 94.8-96.8) Ordinary Done Seriously every Saturday, 4p.m. - 6p.m., programmes can be reviewed anytime online at